Message to Gambian Filmmakers: Films and marketing, a spoon in milk bowl

-



By Director Cham

In The Gambia, about 70% of the populace did not realized the efforts of filmmakers but still they are doing greater efforts to attract more supporters with the constraint to remove thousands of dalasis without gaining much in return.

Now the Gambian filmmakers have to look at the perspective of filming and then link it with marketing.

Many filmmakers had been speaking about marketing but the truth is, we all should develop the standard of our films before talking of marketing, remember poor quality film attracts no agents for the world market.

Haven improved our standard of films, thereafter we can look at the main tips to easily market them.

Always remember filmmakers can easily get caught up in the mysterious and seemingly dull business of marketing.

Though it can be hard to envision using popular techniques for film promotion, I still urge the Gambian Filmmakers to do more search because it's a crucial step in business, especially the stage of films in Gambia.

For marketing, we Gambian filmmakers should define our goals and audience, because it helps a business anticipate and understand the demographics they are targeting, on a level that includes a potential buyer’s pain points, goals, and needs.

Once you have your audience in mind and your goals set, it becomes far easier to see the value we offer. In that case, our project won’t be everyone’s cup of tea.

Comrades, we need to plan ahead to create marketing content by releasing more attractive posters and trailers to frick agents and by doing so, we shall hit the nail on the head.

In the early stages, it’s also good to prepare our calendars for submitting press releases, hosting an event, like premiering, launching or applying to festivals. These reference points will keep us on track.

Comrades, we should as well consider our online presence because in Gambia we had few people who built interest in films and therefore we should take the onus to cave the way out. In doing so, we must have our social media platforms and website, it may not be necessary to create new pages.

We as well need collaboration and write a killer press release for publication just to attract followers. Gambian Filmmakers need to remember to promote every bit of their successes, like festivals, awards, recognition, and releases.

In conclusion comrades, i advised you all to utilize the Internet and Social Media, generate Press Releases and create a Series of Trailers.


Author
Pa Modou Cham

Director Gamstars Movie Production 

Comments

Post a Comment

Popular posts from this blog

Euclid University Holds Convocation, Confers Late VP Joof

-
Image
Author: Pa Modou Cham Euclid University, on Wednesday, held a convocation for its 2023 badge and conferred late Gambia’s Vice President Badara Joof and late Chief Executive Officer of the National Accreditation and Quality Assurance Authority (NAQAA), Gibril Jaw of Honorary Degrees. The graduates who came from different countries across the world were conferred with degrees in their various fields of study. The event culminated with the University’s 10 years of existence in the country. Prof. Pierre Gomez, Minister of Higher Education, Research, Science and Technology (MoHERST) stated that Euclid University came to the Gambia in 2013 by signing two agreements while adding that the University have a unique identity as part of the country’s very few online higher education institution.    He stated that the University has been working closely with MoHERST along a solid system and an international higher education standard and diligently participating in all processes and procedur
Read more

HJAG Elects Dynamic Executive

-
Image
Press Release The Health Journalists Association of The Gambia (HJAG), on 25th November 2023, elected a dynamic executive who will run the affairs of the Association for the next three years at an elective congress held at the NaNA conference hall. The newly-elected executive is expected to contribute immensely to addressing health reporters in the country among issues which need to be addressed. The Gambian media has been without a serious  Health Journalists Association for more than a decade. But with the coming of this dynamic group of young people, there is much hope that scores of problems facing health journalists will be addressed. Speaking shortly after the election, Pa Modou Cham, the new President of the Association, commended the esteemed members of the association for their confidence in him and his executive in office.  Mr Cham, who won the Gambia Press Union's Best Health Story Award 2022, added that: "those that are here, we value your presence. Just to tell yo
Read more

Cuba proposes actions to resolve the Israeli-Palestinian conflict

-
Havana- (Agencias) - The Foreign Minister of Cuba, Bruno Rodríguez, reiterated his country's invariable solidarity with the Palestinian cause and proposed several actions for a broad, fair and lasting solution to the conflict in the Gaza Strip. In a press conference, the Minister of Foreign Affairs pointed out that this solution requires, inexorably the exercise of the inalienable right of the Palestinian people to self-determination and to build their own independent and sovereign State within the pre-1967 borders and with its capital in East Jerusalem. He stressed that this position has been the historical one within the Non-Aligned Movement and the Group of 77 and China, a bloc of which the Caribbean nation holds the pro-tempo presidency. " Every moment of impunity, inaction, passivity, double standards or silence will cost more innocent lives. We must act immediately,” stressed the head of Cuban diplomacy. In this context, he pointed out that the Cuban Ministry of
Read more